One of the charms of gold for fashion designers is that it attracts the eye. Unlike the meaning of the old saying, gold is one of the few things that glitter and is also a real treasure. Fashion designers may use numberless substitutes with the same impact on the beholder’s eye but when the beholder is also the person that wears the clothes and accessories made of something else than gold, no matter the glittering it will feel bad as if wearing something fake. No matter how impressive the appearances of the relevant items may be, gold is the one that impresses also on a deeper level, meaning wealth, expressing one’s status as well.